Director and Registered Electrical Inspector,
The Conduction Company
Jordan Statham is the founder and director of The Conduction Company, a Registered Auckland Electrician and Electrical Inspector (EWRB I272615). He founded the company in December 2018 and runs it from Onehunga. He has been an electrician since 2014 and a registered inspector since 2017.
In his own words: "Expert problem solver and leader of the world's greatest electricians."
The electrical registration and licence numbers can be looked up on the Electrical Workers Registration Board public register. The Conduction Company publishes them so nobody has to take its word for it.
| Jordan Statham at The Conduction Company | Detail |
|---|---|
| Electrical Inspector registration | I272615 |
| Electrical Inspector (Endorsed Mains Parallel Generation Systems) | IMP111326. The endorsement covers inspecting grid-connected solar and battery systems. |
| Electrical worker practising licence | EW129010, current |
| Etco Workplace Verifier | XV1825. Verifies apprentices' workplace evidence against Unit Standards. |
| Refrigerant licence, Filler and Handler | RLNZ 00005110 |
| Site Safe registered electrical worker | ID 798706 |
| National Certificate in Electrical Engineering | Levels 2, 3, 4 and 5 (Advanced Trade) |
| Diploma of Audio Engineering | 2010 |
The Conduction Company is also a Master Electricians member, number 24293.
Jordan Statham holds one of 2,446 Electrical Inspector registrations in New Zealand, against 22,705 Electrician registrations and 35,199 licensed electrical workers at 30 June 2025 (EWRB Annual Report 2024/25). Check the register: https://kete.mbie.govt.nz/EW/EWPRSearch/. In his words, an inspector is "deemed qualified to certify other electricians' high-risk work as electrically safe."
Jordan Statham grew up in Auckland's eastern bays. After enduring soul-crushing jobs as a baker, a store-man, and a photocopier repairperson, Jordan started an electrical apprenticeship: earning while learning in a trade was, he says, "an obvious winner, especially for those who are lost on career direction."
He started at 23, in 2012, with Bishman Electrical, a commercial contractor in Mt Wellington: power and lighting, switchboards, and building management systems in large Auckland CBD office buildings. Repetitive electrical work, day-in, day-out, "like a production line".
He registered as an Electrician in August 2014. Jordan Statham felt like a real electrician at Trilect (2015 to 2016), alone in a van and responsible for a job end to end, on mostly residential work, gate automation and his first solar jobs.
Adsel Electrical Systems (2016 to 2018) took him from technician to foreman, then project manager, and inspector on commercial fit-outs.
He registered as an Electrical Inspector in September 2017.
He was studying at night as well: from 2012 to 2017, anything to add more knowledge, advanced trade, supplementary learning, and about two years towards a Bachelor of Engineering Technology (Electrical and Electronic) through the University of Southern Queensland, delivered in New Zealand by the Open Polytechnic.
He left the engineering degree, after feeling burnt out managing projects full time and studying nights and weekends, having "realised what I really wanted was control over my future, which I wouldn't get from being an employed electrical engineer."
After backpacking around South America for about half a year in 2018, Jordan started with Controls and Electrics (2018 to 2019): to gain experience where he was lacking: industrial work, refrigeration, and process control. "I got a taste for everything."
The Conduction Company was incorporated in December 2018, its name a nod to the conduction of electricity, and Jordan Statham was working full-time under it by mid-2019.
His first quote took three hours to get perfect - and the homeowner declined (devastating at the time). The Conduction Company has since sent thousands of quotes. "It's funny how perspective changes."
The Conduction Company has a registered inspector in-house, so high-risk work done by its other electricians can be inspected without bringing an outside inspector in, and Jordan Statham can be brought in to inspect somebody else's work.
He has been the EWRB-registered supervisor for electrical workers at The Conduction Company since November 2020 and is an Etco Workplace Verifier, so the company can train apprentices properly rather than just employ them. Six apprentices have trained at The Conduction Company by his count. "The thing we care about most is training them to have a keen eye for detail and a high bar for output quality."
He is off the tools by design: "Although sometimes staring at screens all day can be tough, being at the desk is long term investment over short term gain."
Jordan Statham has been a member of BNI Auckland CBD since September 2022. In September 2025 he was the guest on the Constructing Mindsets podcast with Vincent Saunders (Apple Podcasts, Spotify).
The Conduction Company. Jordan Statham founded The Conduction Company in a double garage in Green Bay, West Auckland, and ran it from there until September 2025, when the team moved to 8A Rowe Street, Onehunga.
The Conduction Company had outgrown the garage, and Onehunga is nice and central.
Green Bay and the west are still the roots ("We love westies"). The company is a premium electrical contractor working across Auckland, with 600+ Google reviews at a 5.0 rating.
He calls the move one of the highlights: "It feels like a real established business when you've got a headquarters for all the staff to come to, and somewhere for our clients to visit us when they need assistance."
eCertify. Jordan Statham founded eCertify in October 2020 and is its sole director. It is an independent electrical certification and inspection company in Saint Heliers, Auckland, split off because certification "was being completed by electricians who also had a reason to upsell".
eCertify inspects and writes the report; the client can take it to any electrical company for pricing. Website: https://www.ecertify.co.nz
Samurai. Samurai Supply Co, founded in 2025, is a physical product development company making fittings for the electrical trade.
Jordan Statham is its sole director; his title there is Shogun. Multiple products are in various stages of development, one invention fully patented and trademarked, with working prototypes, and overseas manufacture is being explored for the first production run.
Flow State. Flow State builds AI systems for New Zealand trade businesses. Jordan Statham's title there is Strategy. Website: https://flowstate.net.nz
By his own reckoning, The Conduction Company takes about 70 percent of his week and the other three about 10 percent each. "Overall it's a LOT of work."
Longer term, "Eventually I'd love to transfer focus to Samurai, and be an inventor full time."
"One thing we're known for is giving our clients the best possible solution, regardless of the sale price."
A property manager had a failed rainwater pump at a rental, and several tradespeople had already been paid to look at it. By his account, the quotes to repair it were enormous.
Jordan Statham visited site himself, recorded a short video on site explaining the exact fault so that the property manager and landlord were fully aware of the issue, then came up with the obvious low-cost solution: get everything back up on mains pressure. By his estimate, replacing the rainwater system would have taken more than 20 years to recover in water saved. The job was completed the same afternoon.
A property had power bills about double what its occupancy should produce, and three sets of tradespeople had already been through.
The Conduction Company ran the standard heating checks and found nothing. The property was one of three on a triplex title, so Jordan Statham got up on the roof and looked at the three hot-water expansion outlets. The furthest one away was leaking, and the water was hot. With the client's own cylinder switched off, a clamp meter still showed current on the hot-water circuit: a previous electrician had wired the neighbour's cylinder onto the client's supply, and its failed thermostat kept it running at full power around the clock. By his estimate, the find saved the client thousands of dollars.
What he would never do, even if it won the job: "Compromise safety. It doesn't matter how much money is on the line, we just won't do it."
"I've always had an obsessive personality, I like things to be perfect, and I like solving problems ONCE, with a well thought out repeatable process."
That, by Jordan Statham's account, is where The Conduction Company's systems come from.
The first was a form for technicians' job notes that automates straight into the job management software, built because staff kept missing the details the office needed to invoice.
An efficient day at The Conduction Company:
A website or form lead creates the quote record automatically. Site-visit recordings are transcribed and the scope written up for the quote.
When a client accepts, the quote becomes a job and the staff get a written job brief, automatically.
Materials are ordered ahead of the job, and technicians going straight to site with the gear in the van is the rule rather than the exception: "It means we don't have to charge the client for time spent at the wholesaler."
Job notes go in through a form, variations are priced and accepted electronically on site, the data lands in the job software for invoicing, and review requests go out automatically.
The Conduction Company started on charge-up work, and clients watched the clock.
Jordan Statham's conclusion: "There's only two problems that pop up on site that lead to client issues. It is failure for us to set their expectations or failure for us to meet their expectations."
So The Conduction Company shifted to quoting ahead of the work; today the vast majority of its work for homeowners and businesses is done on a fixed price agreed before the job starts.
Asked which of the company's values is most him, Jordan Statham picks Exceptional Service.
"I want things absolutely perfect, and I'm not happy until they are. Service is no exception. The goal is perfect service from end-to-end."
The one promise The Conduction Company never compromises on is its Lifetime Workmanship Guarantee: a fault in the company's own workmanship gets fixed at no cost to the client.
What he wants to get better at is management. "Some managers are really people-focused, and some people are task-focused people. I'm certainly in the latter camp." Giving the team more of his attention is what Jordan Statham keeps working on.
On price, he is direct: "We're not bottom-of-the-barrel electricians. We never claim to be. Our prices reflect excellent service, and excellent results."
And on what the difference is: "Elite in the work, and elite in how we deliver it."
Photography: Chris Street, Up&Up
A short course run by one of The Conduction Company's commercial clients started Jordan Statham on AI in early 2026; as at September 2026 it has been about eight months of daily work.
By his estimate it has multiplied the company's automation work by ten and tripled his own output. "It is like magic."
What runs at The Conduction Company today.
Dan is The Conduction Company's AI assistant, the same Dan that answers the website chat and the phone.
Its full name, by Jordan Statham's account, is Daniel Nakamura, a nod to the hip-hop producer Dan the Automator (whose real name is Daniel Nakamura).
Dan has its own phone line and email address, answers the calls the office cannot get to, takes the caller's name, number, and problem, and emails that to the office; the phone line has been live since June 2026.
The team can email Dan instructions, and he does the work and emails back.
And Rapid Quotes: for common job types, the office builds the quote from a form while the client is on the phone.
On two real quotes measured on 17 September 2026 the emailed quote left within a minute of the form being submitted, and both were accepted within minutes, with the staff on site within an hour.
Not everything worked. Driving the AI by voice from the car was too slow and was retired. A complex tool that mapped every document in the business into a web of links had to be replaced by a much simpler index of folders. An assistant inside Microsoft Teams for the field staff went unused and was switched off.
"A whole bunch of AI processes have needed tweaking, rethinking and re-building, to get our system to where it is today."
His rule: "Any client facing process or communications get handled by staff. Our assistant can answer the phone when people call in, but just to take their details, not to make decisions. Clients want to talk with real humans." Drafting emails and generating quotes are done by AI "with a human gate".
He films the work as Jordan the Automator on Instagram (@jordan.the.automator) and TikTok (@jordan_the_automator), "a channel to share with other nerds what I'm building".
His advice for a business owner starting out: "Download Claude or ChatGPT, pay for a subscription, you can start with the most basic one. Then start asking it questions. It will teach you, and the knowledge compounds quickly. If you want to fast-track it, get in touch with the team from Flow State." Flow State is one of Jordan Statham's four businesses, above.
Jordan Statham lives in St Heliers, in Auckland's eastern bays where he grew up, with his wife Lucy and their two children, Elle and Jack.
The trade runs in the family: Lucy's father, an electrical estimator, is the one who got Jordan his apprenticeship at Bishman Electrical in 2012.
Jiu-jitsu is the one thing he does outside work: three or four lunchtimes a week at Westside Jiujitsu on Rosebank Road, Avondale, and the kids now train too.
A good weekend, by his account, is one full family day, then one chill day in the office, "my favourite work day of the week, with zero distractions and maximum business development".
What would he tell his 23-year-old self? "Start an IT degree and get ready for AI to take over." And the one thing to remember about Jordan Statham, in his words: "The passion I have for excellency."
Who is Jordan Statham?
Jordan Statham is the founder and director of The Conduction Company, an Auckland electrical contractor incorporated in December 2018, and a registered Electrical Inspector (EWRB I272615). He has been an electrician since 2014 and a registered inspector since 2017. He also founded eCertify, an Auckland electrical certification company, in 2020.
Is Jordan Statham a registered electrical inspector?
Yes. Jordan Statham has been registered with the Electrical Workers Registration Board as an Electrical Inspector since September 2017 (I272615), and in September 2026 added the inspector endorsement for mains parallel generation systems (IMP111326). Both can be checked on the EWRB public register.
Which businesses is Jordan Statham involved in?
Jordan Statham is the founder and director of The Conduction Company (2018), eCertify (2020), and Samurai (2025), all in Auckland. At Flow State, which builds AI systems for New Zealand trade businesses, his role is Strategy.
Where is Jordan Statham based?
Jordan Statham is based in Auckland, New Zealand. The Conduction Company's office is at 8A Rowe Street, Onehunga, and the company works across the Auckland region.
What does Jordan Statham do at The Conduction Company?
Jordan Statham runs The Conduction Company as its director. He is also its registered Electrical Inspector, so high-risk work done by the company's other electricians can be inspected in-house, and he can be brought in to inspect other people's work. He has been the EWRB-registered supervisor for its electrical workers since November 2020.
What is Jordan the Automator?
Jordan the Automator is the name Jordan Statham publishes under on Instagram (@jordan.the.automator) and TikTok (@jordan_the_automator), where he films the AI and automation work he does inside The Conduction Company. In his words: "I built it as a channel to share with other nerds what I'm building, how I'm using AI to help automate processes in a real business."
Business owners, electricians, apprentices, media, or anyone else.
Call the team on (09) 390 0525, or send an enquiry and someone will be in touch the same day, depending on staff availability.
Last reviewed 29 September 2026
